U.S. online retail giant Amazon unveiled a tablet computer, the Kindle Fire, on Wednesday that costs $199, less than half the price of the cheapest iPad from market-leader Apple.

The Kindle Fire, which has a seven-inch (17.78-centimeter) screen, smaller than the iPad’s 9.7 inches (24.6 cm), will be available in the United States on November 15, the Seattle-based Amazon announced at a launch event in Manhattan.

“Kindle Fire brings together all of the things we’ve been working on at Amazon for over 15 years into a single, fully-integrated service for customers,” Amazon founder and chief executive Jeff Bezos said.

Presenting the new tablet to the press, Bezos said Amazon is hoping to sell “many millions” and touted the features of a new Web browser in the Kindle Fire called Amazon Silk.

Neil Mawston, Director at Strategy Analytics, also believes Apple is an amazing market leader (its ipad, ipod , iphone bring us so much fun and many other software, such as ipad converter mac free ,ipad dvd converter, ipad video converter, ipad to mac transfer free ), but he has his eye on Amazon too. He thinks “Amazon’s new tablet product represents a good opportunity to place an Amazon shopping cart in the hands of American consumers, offering optimized access to purchasing digital content or physical goods from the Amazon online store.”

However, Mawston had issued his estimates before the unveiling of Amazon’s Kindle Fire. On September 27, he said: “Provided the pricing, screen size and hardware design are right, Amazon can be one of the main challengers to Apple’s dominance. Like Apple, Amazon has a strong brand, compelling content, sophisticated billing systems and widespread distribution.”

Following the tablet's launch, hopes remained high among analysts that Apple's iPad was facing true competition for the first time. et a 7-inch screen, no 3G wireless, and just 8GB of storage hardly make the Fire a worthy adversary for the iPad - not even for the first generation Apple tablet, not to mention the iPad 2 (related ：free ipad 2 video converter). Granted, the tablet does pose its benefits, like free cloud storage, the various free Amazon.com offerings, the highly customizable Android OS, and the $200 price tag.
It is truly a big rival for Apple’s ipad, and more people put they eyes on Amazon’s Fire tablet . what will ipad 3 bring ? We only can have a guess now.